Safety. Preservation of life is top priority. Injury to customers and employees must be avoided at all times.
Enforcement. The implementation of discipline and order, and respect for laws will substantially solve traffic problems and reduce accidents.
Driver Education. Motorists and pedestrians have to understand that using NLEX carries certain responsibilities such as abiding by laws and observing road courtesy, and the only way for them to appreciate these responsibilities is for them to be informed, persuaded and reminded of such for their own safety, comfort and convenience.
Customer Service. In the final analysis, customer satisfaction is what will keep us in business. We have to continually strive to provide customers better value for their money all the time.